Free Online UTM Builder Tool

UTM Builder

Generate UTM parameters for tracking campaigns with custom tags and values.

Enter your website URL *

UTM Source *

UTM Medium *

UTM Campaign *

UTM Term (optional)

UTM Content (optional)

Generated UTM Link

What this tool does?

A UTM Builder is an essential tool for digital marketers that helps create trackable URLs with UTM (Urchin Tracking Module) parameters. These parameters are tags added to your URLs that allow you to track the effectiveness of your marketing campaigns in Google Analytics and other analytics platforms.

UTM parameters help you understand exactly where your website traffic is coming from, which campaigns are performing best, and how users are finding your content. This data is crucial for making informed decisions about your marketing budget and strategy.

Key Features

Generate UTM Links

Create trackable URLs for all your campaigns

Custom Parameters

Source, Medium, Campaign, Term, Content

Easy Copy

One-click copying to clipboard

Responsive Design

Works perfectly on all devices

How to use?

Step 1: Enter your website URL in the first field (e.g., https://yourwebsite.com)

Step 2: Fill in the required UTM parameters:

• UTM Source: Where the traffic comes from (Google, Facebook, Newsletter)
• UTM Medium: The marketing medium (Email, CPC, Social, Organic)
• UTM Campaign: The specific campaign name (Spring_Sale, Product_Launch)

Step 3: Optionally add UTM Term (for paid search keywords) and UTM Content (to differentiate similar content)

Step 4: Click "Generate UTM Link" and copy your trackable URL!

Creative Use Cases:

• For marketers creating trackable links for email campaigns
• For social media managers generating UTM links for posts
• For digital advertisers tracking paid ad campaigns
• For affiliate marketers creating custom links for promotions
• For content creators tracking traffic from different platforms
• For e-commerce businesses measuring campaign ROI

Tool Description

UTM Builder is a free tool that helps you generate UTM parameters for your URLs. Perfect for tracking campaigns and understanding where your traffic is coming from across digital channels. Create professional trackable links in seconds with our user-friendly interface.

FAQs

What are UTM parameters and why do I need them?

UTM parameters are tags you add to URLs to track the effectiveness of marketing campaigns. They help you see which campaigns drive the most traffic, conversions, and revenue in Google Analytics.

Are UTM parameters case-sensitive?

Yes, UTM parameters are case-sensitive. "Facebook" and "facebook" will be treated as different sources in your analytics. It's best to establish naming conventions and stick to them.

Which UTM parameters are required?

UTM Source, UTM Medium, and UTM Campaign are required for proper tracking. UTM Term and UTM Content are optional but useful for more detailed analysis.

Can I use UTM parameters for internal links?

It's not recommended to use UTM parameters for internal links as they can interfere with your analytics data and create new sessions, affecting your bounce rate and session duration metrics.

How do I track UTM parameters in Google Analytics?

In Google Analytics, go to Acquisition > Campaigns > All Campaigns to see your UTM data. You can also create custom reports to analyze specific UTM parameters and their performance.

What's the best practice for naming UTM parameters?

Use consistent, descriptive names without spaces (use underscores or hyphens). Keep them lowercase, be specific but concise, and create a naming convention document for your team to follow.